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  • Advertising Creative : Strategy, Copy, and Design
    Advertising Creative : Strategy, Copy, and Design

    Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape.Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker.Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.

    Price: 128.00 £ | Shipping*: 0.00 £
  • Outdoor Advertising (RLE Advertising)
    Outdoor Advertising (RLE Advertising)

    The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries.Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods.Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site.From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them.This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.

    Price: 42.99 £ | Shipping*: 0.00 £
  • Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
    Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands

    It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms. The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms such as Kevin Roberts's Lovemarks or Douglas Holt's iconic brands.It also considers European mechanisms such as Jacques Séguéla’s star strategy or Henri Joannis’s psychological axis.The book has the most complete academic review. Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands, integrates the most important strategic advertising mechanisms developed throughout the time: USP, brand image, positioning, Lovemarks...This is the first and only book to date that compiles the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Primary readership will be among practitioners, researchers, scholars and students in a range of disciplines, including communication, advertising, business and economic, information and communication, sociology, psychology and humanities.There may also be appeal to the more general reader with an interest in how advertising strategic planning works.

    Price: 25.00 £ | Shipping*: 3.99 £
  • My Life in Advertising and Scientific Advertising
    My Life in Advertising and Scientific Advertising

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C.Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

    Price: 12.99 £ | Shipping*: 3.99 £
  • Search for an anime with adventure, action, and fantasy elements.

    One anime that fits this description is "Fullmetal Alchemist: Brotherhood." This series follows two brothers, Edward and Alphonse Elric, as they search for the Philosopher's Stone to restore their bodies after a failed alchemical experiment. The show is filled with action-packed battles, magical elements, and a rich fantasy world. The brothers' journey is filled with adventure as they encounter various allies and enemies along the way.

  • Looking for an anime with adventure, action, and fantasy elements.

    One anime that fits this criteria is "Fullmetal Alchemist: Brotherhood." It follows the journey of two brothers, Edward and Alphonse Elric, as they search for the Philosopher's Stone to restore their bodies after a failed alchemical experiment. The series is filled with action-packed battles, magical elements, and a rich fantasy world. The story is engaging, with well-developed characters and a mix of adventure and fantasy themes that will keep viewers hooked from start to finish.

  • What are some examples of action, adventure, comedy, and fantasy anime?

    Some examples of action anime include "Attack on Titan," "Naruto," and "One Piece." For adventure anime, "Hunter x Hunter," "One Piece," and "Made in Abyss" are popular choices. When it comes to comedy anime, "One Punch Man," "Gintama," and "The Devil is a Part-Timer!" are well-known series. Lastly, for fantasy anime, "Fullmetal Alchemist," "Sword Art Online," and "Fairy Tail" are widely enjoyed by fans.

  • How can one take action against inappropriate advertising on Gutefrage?

    To take action against inappropriate advertising on Gutefrage, one can report the advertisement by clicking on the "Report" button located next to the ad. This will prompt a form where you can provide details about why you believe the ad is inappropriate. Additionally, you can reach out to Gutefrage's customer support to report the ad and provide any relevant information or evidence. It's important to be specific about why the ad is inappropriate and provide as much detail as possible to support your claim.

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  • Avengers Inc.: Action, Mystery, Adventure
    Avengers Inc.: Action, Mystery, Adventure


    Price: 16.99 £ | Shipping*: 3.99 £
  • Scientific Advertising
    Scientific Advertising


    Price: 5.47 £ | Shipping*: 3.99 £
  • Scientific Advertising
    Scientific Advertising


    Price: 8.49 £ | Shipping*: 3.99 £
  • Advertising Disability
    Advertising Disability

    Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns.Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity.As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided.Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements.From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.

    Price: 135.00 £ | Shipping*: 0.00 £
  • Why was advertising so much more action-packed back then?

    Advertising was more action-packed back then because it was a time when television and radio were the dominant forms of media, and advertisers needed to capture the audience's attention quickly. With limited time to convey their message, advertisers relied on action-packed and attention-grabbing content to make an impact. Additionally, there was less competition for viewers' attention, so advertisers needed to be more creative and bold to stand out. This led to the creation of more action-packed and memorable advertisements.

  • What is brand advertising and industry advertising?

    Brand advertising is a type of advertising that focuses on promoting a specific brand and its unique attributes, values, and personality. It aims to create a strong and positive association with the brand in the minds of consumers, ultimately leading to increased brand awareness, loyalty, and sales. Industry advertising, on the other hand, is a type of advertising that promotes an entire industry or category of products or services, rather than a specific brand. It aims to educate and inform consumers about the benefits and value of the industry as a whole, rather than focusing on individual brands. Industry advertising often seeks to shape consumer perceptions and attitudes towards the industry, and may be used to address common misconceptions or negative perceptions.

  • Top anime in the genres of action, fantasy, mystery, etc. are being sought.

    Some of the top anime in the action genre include "Attack on Titan," "My Hero Academia," and "One Punch Man." For fantasy, popular choices are "Fullmetal Alchemist: Brotherhood," "Sword Art Online," and "Re:Zero - Starting Life in Another World." In the mystery genre, anime like "Death Note," "Steins;Gate," and "Detective Conan" are highly recommended. These anime are known for their engaging storylines, well-developed characters, and thrilling plot twists, making them favorites among fans of these genres.

  • Top anime in the genres of Action, Fantasy, Mystery, etc. are being sought.

    Some of the top anime in the action genre include "Attack on Titan," "My Hero Academia," and "One Punch Man." For fantasy, popular choices are "Fullmetal Alchemist: Brotherhood," "Sword Art Online," and "Fate/stay night." In the mystery genre, anime like "Death Note," "Detective Conan," and "Erased" are highly recommended. These anime series are known for their engaging storylines, well-developed characters, and thrilling plot twists that keep viewers hooked from start to finish.

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