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  • Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
    Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy

    WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction MarketingWINNER: NYC Big Book Award 2024 - Public Relations & MarketingWINNER: Goody Business Book Award 2024 - Marketing - BrandingFINALIST: National Indie Excellence Awards 2024 - Marketing & Public RelationsFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingBrands not only reflect culture but actively shape societal norms and values.Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large.Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it.In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing.Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community.It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business.It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others.Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.

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  • Inclusive Leadership
    Inclusive Leadership

    This book breaks important new ground in describing the enhancements in performance, motivation and mental well-being that Inclusive Leadership brings to organisations.Illustrating these benefits through theory and practical examples, the book also contrasts this style with Command and Control or ‘Transactional’ leadership, a style that still holds sway in many organisations, with leaders focused on mistakes rather than progress.Inclusive Leadership will transport you through time and geography – from the UK, US, and Australia to France and Norway – showing how much more nurturing an environment Inclusive Leadership provides than Transactional leadership.Read how Inclusive Leadership complements a competitive strategy emphasising innovation and how it dominates in four organisations – Royal Mail Sales, the PageGroup, Sevenoaks School and APAM - spanning sales, recruitment, education and real estate.The chapters also cover education and the associations between Inclusive Leadership and enhanced undergraduate student performance, motivation and engagement both in Norway and in the UK.With a unique combination of both theoretical and practical perspectives, this book is a useful tool for practitioners in the corporate world; business, management and leadership students; and both emerging and established leaders. Watch the accompanying video here: https://www.youtube.com/watch?v=8DEChx953_U&t=8s

    Price: 115.00 £ | Shipping*: 0.00 £
  • Inclusive Conversations
    Inclusive Conversations


    Price: 22.00 £ | Shipping*: 3.99 £
  • Inclusive Education
    Inclusive Education

    The present book 'Inclusive Education' is yet another endeavour embarked upon by the authors to provide the teachers, teacher educators, administrators, implementers with an adequate insight into how to design and develop requisite inclusive strategies for augmenting the scholastic and co-scholastic achievements of all the categories of students in the general education classroom including the special needs children.

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  • What is the difference between Ultra All Inclusive and All Inclusive?

    The main difference between Ultra All Inclusive and All Inclusive is the level of amenities and services included in the package. Ultra All Inclusive typically includes a wider range of premium services such as unlimited premium drinks, gourmet dining options, and additional activities and entertainment. All Inclusive, on the other hand, usually includes basic meals, snacks, and non-premium drinks, with limited access to additional amenities and services. Ultra All Inclusive packages are generally more comprehensive and luxurious, offering a higher level of comfort and convenience for guests.

  • What is the difference between All-Inclusive and Ultra All-Inclusive?

    The main difference between All-Inclusive and Ultra All-Inclusive is the level of amenities and services included in the package. All-Inclusive typically includes accommodations, meals, drinks, and some activities, while Ultra All-Inclusive offers a higher level of luxury and often includes premium services such as gourmet dining, top-shelf drinks, spa treatments, and exclusive activities. Ultra All-Inclusive resorts also tend to have a higher level of personalized service and attention to detail, making for a more luxurious and indulgent experience.

  • What is gender-inclusive language?

    Gender-inclusive language is a way of speaking and writing that avoids gender-specific terms and instead uses language that is inclusive of all genders. This means using words and phrases that do not assume a person's gender or reinforce traditional gender stereotypes. Gender-inclusive language is important for creating an inclusive and respectful environment for all individuals, regardless of their gender identity. It helps to acknowledge and validate the experiences and identities of people who do not conform to traditional gender norms.

  • What does minibar inclusive mean?

    Minibar inclusive means that the cost of items from the minibar in a hotel room are included in the overall price of the room. This allows guests to enjoy snacks and beverages from the minibar without incurring additional charges.

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  • Responsible Marketing : How to Create an Authentic and Inclusive Marketing Strategy
    Responsible Marketing : How to Create an Authentic and Inclusive Marketing Strategy

    Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks.Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address.The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.

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  • The Inclusive Management Strategy : Engineering Culture Change for Employees with DisAbilities
    The Inclusive Management Strategy : Engineering Culture Change for Employees with DisAbilities

    Every person has the potential to contribute to an organization as long as they have access to the right opportunities and connections, yet it sometimes is all too obvious that the stigma associated with a person’s disability can have a negative impact on their ability to develop healthy work relationships with peers and supervisors.This situation can only be remedied through effective change management, a systematic approach to designing, implementing, and measuring progress on unique culture-change goals. Here Camelia Fawzy and Brenda Shore draw upon more than 40 years of research and practical business experience to support leaders and managers’ efforts in transforming organizations and providing inclusive work opportunities for people with disAbilities (PwDs).What Fawzy and Shore offer is The Inclusive Management™ Strategy (IMS), an innovative approach to evaluating culture-change needs and to designing and implementing change solutions that address unique needs in order to create authentically inclusive social work-environments for PwDs.They address stigmatized differences associated with disabilities that lead to reducing fear, resentment, and anxiety in the organizational climate, ultimately arguing that culture change can only be achieved when most of our employees are engaged in a mind-change process, a conscious effort to change stigmatizing views associated with differences that need to be accommodated. For the practical, implementable plans of action it offers, The Inclusive Management Strategy is a must-read for managers and supervisors involved with policy, decision-making, strategy, and daily accommodations for PwDs.

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  • Inclusive Tourism Development
    Inclusive Tourism Development

    This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them.It addresses the central questions asked by an inclusive tourism approach: Who is included?On what terms? With what significance?Tourism is often understood and experienced as an exclusive activity, accessible only to the relatively wealthy.This volume seeks to counter that tendency by exploring how marginalized groups can gain more control over tourism.The book starts by defining the concept of inclusive tourism and discussing seven different elements which might indicate inclusivity in tourism.Research from a wide range of geographical contexts – from Cambodia to Australia, Sweden, Turkey and Spain – have been drawn upon to illustrate the need for more inclusive tourism.The examples encompass the actions of a multinational tour operator, hotel owners, and social enterprises, while also examining how to ensure tourism is accessible for those with disabilities.Inclusive tourism is offered here as both an analytical concept and an aspirational ideal. The authors hope that this book inspires a restless quest to find ways to include new actors and new places in tourism on terms that are equitable and sustainable.The chapters were originally published as a special issue of the journal Tourism Georgraphies.

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  • Promoting Inclusive Practice
    Promoting Inclusive Practice

    Current policy demands that mainstream schools seek to include pupils with special educational needs.This book takes a close look at how exactly this aim can be achieved by examining the various parts of the educational process.The book discusses: the practicalities of inclusive education the gap between inclusive policy and practicea re-configured role for special schoolshow the process of inclusion will develop beyond the classroom. Individuals who have learning difficulties are increasingly finding their place in non-specialist schools.This book considers the ways in which society can continue to support the process of inclusion as full-time education leads on to employment and independent living.The text reflects current developments in thinking and practice, and brings together a broad range of expertise and experience - it brims with enthusiasm for a positive approach that leads on to practical success.

    Price: 39.99 £ | Shipping*: 0.00 £
  • Who uses gender-inclusive language?

    Gender-inclusive language is used by individuals and organizations who want to promote equality and respect for all genders. This includes activists, educators, writers, and public speakers who are committed to creating a more inclusive and welcoming environment for people of all gender identities. Many companies and institutions also use gender-inclusive language in their communications and policies to demonstrate their commitment to diversity and inclusion. Overall, anyone who values equality and wants to create a more inclusive society can use gender-inclusive language in their everyday communication.

  • Has gender-inclusive language won?

    Gender-inclusive language has made significant progress in recent years, with many organizations and individuals adopting more inclusive terminology. However, there is still work to be done, as not everyone has embraced the use of gender-inclusive language. There are still instances of gendered language being used in many areas of society, and efforts to promote inclusivity are ongoing. While there has been progress, the journey towards fully embracing gender-inclusive language is ongoing.

  • Do you like all-inclusive?

    As an AI, I don't have personal preferences, but I can provide information on the topic. All-inclusive vacations can be a convenient and cost-effective option for some travelers, as they typically include accommodations, meals, drinks, and some activities in one upfront price. However, some people may prefer more flexibility in their travel plans and enjoy exploring local restaurants and attractions outside of the resort. It ultimately depends on individual preferences and travel style.

  • Search for an anime with adventure, action, and fantasy elements.

    One anime that fits this description is "Fullmetal Alchemist: Brotherhood." This series follows two brothers, Edward and Alphonse Elric, as they search for the Philosopher's Stone to restore their bodies after a failed alchemical experiment. The show is filled with action-packed battles, magical elements, and a rich fantasy world. The brothers' journey is filled with adventure as they encounter various allies and enemies along the way.

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